By categorizing each product in your portfolio, you’ll be able to make better decisions about which products you should continue to invest time and money in, and which are no longer worth your investment. The BCG Matrix template can be useful in many areas of your business including marketing, strategic management and business portfolio analysis. Stars – Products with a high market share in a fast-growing market.Question marks – Products with a low market share in a fast-growing market (also known as ‘problem children’).100 customizable slides and easy to download. Dogs – Products with low market share in a slow-growing market Get this trendy slide from SlideEgg to make professional presentations.Cash cows – Products with a high market share in a slow-growing market.Enjoy reading What is the BCG Matrix The theory. The BCG Matrix requires you to sort your products into four categories: This article also contains a downloadable and editable BCG matrix template to get started. This effective framework allows you to analyze a product’s potential to capture market share and generate business growth. What is the BCG Matrix template?Īlso known as the Boston Matrix or Growth-share Matrix, the BCG Matrix is a strategic planning tool that was originally created by the Boston Consulting Group. Ready to get started with this template? It’s ready and waiting in Ayoa! Create your account, then simply open the app, select ‘create whiteboard’ from the homepage and choose this template from the library.
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